Good law firm web design should be a no-brainer. However, that’s often not the case. There are many talented, successful law firms out there that do not have a great website. In fact, their website could be hurting their law firm more than helping it. That’s why as a provider of law firm web design, I strive to build high quality law firm websites for Houston lawyers.
Quality law firm web design is not a luxury, it’s a necessity.
We’re lucky to live in as vibrant of city such as Houston. With 2.4 million residents within city limits and 7 million in the area, Houston offers incredible opportunities. Regardless of your area of law that you specialize in, you do not want to miss out on the hundreds and thousands of individuals looking for lawyers daily. From traffic tickets to criminal defense, Houstonians need a lawyer; most importantly, you need potential clients to contact you.
When a prospective client searches for “lawyers in Houston”, they’re looking for someone that is going to be attentive to their needs. They are seeking out help in a desperate time. When they land on their site, they need to be able to do two things quickly. First, they need to know if you can help them. The second is that they need to know how to contact you. This is where quality law firm web design becomes critical.
Law firm websites should be easy to read, easy to navigate, and compel the visitor to take action quickly. Remember, potential clients are desperate and they’re needing help. They need to land on your page, take note of your firm’s expertise, and make a decision as to whether or not to contact you.
A bad law firm website WILL cost you.
Not all law firm web design is good. Unfortunately, some of it can be pretty bad. It’s more than just cosmetics. Actually, I would condense it to five specific things:
- Slow load times. A given. Nobody likes a slow website. Especially Google.
- The prospective client is desperate, in a rush, and can’t get the information they are in need of.
- Thin Content. It’s important that your law firm presents itself, in the content, as an expert in your area of law. Failure to do so on your pages WILL cost you clients.
- Poor Cosmetics. Your website is more than just a calling card; it is also an extension of the brand that you developed as a lawyer and/or as a partner in your law firm. The look and feel of your site should reflect the qualities, the professionalism, and the values of your firm.
- A bad user experience. This is really a culmination of the first four things. The prospective client is already stressed out; the last thing they need Is to have a poor experience on your law firm website—making them leave and not even give your law firm a chance.
Some high profile lawyers and law firm have low quality sites, but they either have an extensive track record to overcome it. However, first impressions are a big thing. The last thing you need is to have a website that has a higher than 50-75% bounce rate. Good law firm web design is exemplified by the simple fact that yes, you mean business when you say “We can help.”
My process for providing excellent law firm websites for Houston lawyers
Law firm web design is not easy—really, it isn’t. You can throw together pages of information, but it has to make sense to the visitor. Keep in mind, many visitors are not necessarily the most savvy in terms of legal jargon. Moreover, the clock is ticking in the visitor’s head. Just like the potential client has to be decisive in making their legal move, your site has to be decisive, in a way, in terms of how you communicate with a prospective client.
When it comes to law firm web design and providing law firm websites for Houston lawyers, I follow a simple three step process.
Learning about what you do. First, I sit with you and learn about your law practice. What areas do you focus on? Are you mostly criminal or civil law? Do you deal with probate cases? Immigration cases? I chat with you to find out what your focus is and what you want to be primarily known for online. This initial fact-finding and needs assessment helps me determine how I structure the site.
Learning about what kind of cases you want to take. Your law firm may have extensive experience in many areas of law, but you may want a signature area of law that you want to highlight. For example, your firm may have experience in contract law and other civil lawsuits, but you may want to exclusively market personal injury. This is other part that determines site structure, appearance, and content.
Building the site to your desire. I know how much it means to you to have a functional law firm website. After all, this is the centerpiece of your professional life. That’s why I approach law firm web design with both you, your firm, and your prospective client in mind. What does this mean for you? As a benefit, I work to make sure you are completely happy with your site, including revising the site after the initial draft to your complete satisfaction.
Contact me, a Houston expert in law firm web design
If you and your team are considering getting a new law firm website, don’t hesitate to contact me. Click here to take the New Client Survey to give me the details. Or, if phone is more of your thing, feel free to call me 8AM to 8PM at (832) 942-8475. I’ll be more than happy to assist you with providing a stunning, effective law firm website.