The Benefits of WordPress, the world’s most popular content management system
Wanting to learn about the benefits of WordPress? I’ll be more than happy to tell you! After all, WordPress is my specialty. As someone that exclusively uses WordPress to build websites, I have seen its many benefits first hand.
Whether you are wishing to create a simple marketing site or a robust e-commerce site, WordPress is a platform you can rely on. As of 2017, WordPress is the most widely used content management system, powering 1 in 5 websites.
I have been building websites exclusively in WordPress since 2012. I used to and still able to build websites without the use of a content management system. In fact, the only time I used to use WordPress was when I would integrate it as the blog section of an otherwise non-CMS website. And don’t get me wrong – there’s nothing wrong with that set up.
But advancements in WordPress made it much more practical for me to simply use it for the entire site.
So, what are the benefits of WordPress?
There are so many benefits to list, I don’t even know where to start! However, I try to communicate five big takeaways when it comes to WordPress. So here they are:
WordPress’ SEO friendliness has been long noted as a central benefit. Customizable permalink structures, easy to create page titles, customized meta descriptions, and built in word counts help you craft SEO friendly content for your site.
In addition, WordPress’ paging and organizational structure, provides additional opportunities for further content optimization. XML sitemaps, which can be generated by the Google XML Sitemaps plugin or the Yoast SEO Plugin, can be submitted to Google for indexing.
For the record, I install the Yoast SEO plugin on every site I build, and based upon how many hours you hire me for, I optimize multiple keywords for your website.
Structure and Organization
One of the major benefits of WordPress is its flexibility. It helps tremendously whenever you try to structure and organize your content.
While structure and organization may somewhat be synonyms, in this case I am describing two completely different things. Structure is how you format your content on a given page or post. Organization is how you apply categorization and tagging.
With my clients, I enhance both structure and organization.
For structure, I maximize the usage of the default rich text area. I’ll sometimes add a touch of HTML code to give the presentation a little flair. When I need more fields, I use a wonderful plugin called Advanced Custom Fields PRO. This plugin allows me to add additional input fields for text and images. By enhancing how the content is structured on the page, I improve the page’s (or post’s) optimization as well as the user experience for the visitor.
As for organization, I set up various categories and tags for the blogging components of the site. In addition, I also create custom post types for further refinement. Custom post types can be used to post press releases, products, or any other auxiliary content that you wish to separate from a static page or a blog post.
Ease of Use
While WordPress does have its learning curve, at the end of the day, WordPress is very easy to use once you get comfortable with it. Page and posts have rich text editors that will allow you to set font weights, headings, alignment, and font colors.
I also set up additional rich text fields so you can have even more power over your content.
Adding images is simple, through either the traditional upload method or by using drag and drop. Most of my clients get the hang of and enjoy the benefits of WordPress within 7 to 10 days. Clients are fully comfortable with it in as little as two to three weeks.
Many web hosts, including the three that I use primarily (InMotion Hosting, GoDaddy, and Siteground), offer automatic updates, security, and backups for WordPress powered sites. Moreover, each WordPress installation is connected to the plugin repository and you will receive notifications when plugins are updated.
Probably the biggest of all the benefits of WordPress would have to be platform’s versatility. From standard marketing sites to e-commerce sites, WordPress can nearly every website that you can imagine. Because it is written in PHP, WordPress can heavily customized to your satisfaction, either through custom coding or plugins.
Plugins, by the way, are applications that extend WordPress’ functionalities. WooCommerce (e-commerce), Yoast (SEO), Advanced Custom Fields (content) are just some of the more popular plugins.
WordPress theming (which I will admittedly give myself a pat on the back for being good at) allows for basically any site to be designed in WordPress. I have designed sites for home services companies, restaurants, SEO companies, and dentists in WordPress! It’s that versatile!
WordPress can power your site
What kind of small businesses and organizations have seen the benefits of WordPress for themselves? Here’s a partial list of who I have built WordPress sites for:
- Houston Dentists
- Texas Lawyers
- Martial Arts Academies
- Yoga Studios
- Hair and Nail Salons
- Personal Websites
- Doctor Websites
- Heating, Ventilation, and Air Condition (HVAC) Companies
- Car Washes
- Roofing Companies
- Home Cleaners
- Service Technicians
- IT Consultants
- SEO Companies
- Art Foundations
- Holistic Health
- Smoke Shops
- Skin Care Professionals
Get in touch with me today to see the benefits of WordPress!
You need to establish a powerful presence online. Therefore, you should harness the power of WordPress to make your statement on the web. Let me build you a fully customized WordPress-powered site for your business and/or organization.
Click here to send me an email or give me a call Monday – Saturday between the hours of 8AM and 10PM at (832) 942-8475.