Connecting Shopify to WordPress is possible. A little bit cumbersome, but possible. In this post, I detail my strategy of connecting the two platforms. Utilize both platforms to create a dynamic presence and experience for your targeted consumer.
Some WordPress designers and developers are critical of Shopify (probably because of monetary reasons). I am not, because I feel that what matters the most at the end of the day is you, the client, being able to effectively manage your online presence. This includes e-commerce.
There are a few of you that are not technically inclined. While WooCommerce is my go to option for e-commerce in my projects, WooCommerce can be a bit overwhelming. Many have begun to turn to Shopify in recent years, even though WooCommerce remains the world’s dominant e-commerce platform. Unsurprisingly, many have wondered about how to go about connecting Shopify to WordPress.
The original attempt at connecting Shopify to WordPress
Once upon a time (2016, to be exact), you could seamlessly connect your WordPress website with your Shopify account via the Shopify eCommerce Plugin. It was lauded as a practical way to connect a marketing site that was built on WordPress with a Shopify storefront. It would be the best of both worlds.
Unfortunately, it wasn’t completely practical. You would have to create product posts one by one. And worst of all, it was done by a third party and the plugin was not that reliable. Shopify stopped backing it and it was removed from the WordPress repository in April 2017.
Some had a dilemma. They want the power of WordPress – including its superior SEO friendliness and customization ability; on the other hand, they want to maintain an e-commerce store without technical knowledge.
So how can I sell my Shopify products on WordPress?
Well, read on about the options that I provide to my clients.
Four ways to successfully connect Shopify to WordPress
Option 1: Using the Shopify Buy Button
Shopify resolved this issue with the Buy Button sales channel. In your Shopify dashboard, you would generate a Buy Button that you would embed into a WordPress post. This is probably the simplest, easiest way to do it.
This is the preferred option by Shopify itself.
But there’s a catch. The Buy Button is currently only compatible with WordPress.org hosted blogs and websites; not the more popular self-hosted option (which ostensibly, you would hire me to build for you).
Option 2: Using WooCommerce
You read that right.
WooCommerce has a product type called External/Affiliate. You would just simply copy and paste the URL to the product in your Shopify store into the product URL field in WooCommerce. On your WordPress site, a button would show up on the product page that would redirect to where consumers can purchase the product on your Shopify website.
To be honest, this is only ideal if you have less than 10-15 products to sell and your consumers are more than likely than not to purchase multiple different products. If you have a robust store where you want consumers to fill up their carts and spend a whole lot of money, then this is solution is not for you.
Option 3: The good ol’ external link
The site I design and develop for you in WordPress can match the look and feel of your Shopify store or vice versa. Therefore, I can link your WordPress site and your Shopify store externally. This may be the most palatable option for the clear majority of you.
Option 4: iFrame
If you have a SSL Certificate (which will be included in every website that I build for now on), then an iFrame – where the Shopify store is included as part of a page template iFrame that I build into your customized site theme may be something worth considering.
The bottom line on connecting Shopify to WordPress
While connecting Shopify to your WordPress-built website is not going to be a problem, I do recommend that you considering what would be the most manageable solution for yourself (or your team) and your online business. Keep in mind, many of the features that you would have to pay for in Shopify as part of your monthly fees would merely only be one time fees if you use WooCommerce for all of your e-commerce needs.
However, Shopify is a wonderful e-commerce platform. It’s ease of use may just be second to none in the entire e-commerce platform sector. If you choose to use Shopify and wish to connect Shopify to WooCommerce, I will be more than happy to oblige.